Client:

ADT - Huntsville, AL

Project Details:

ADT, a respected Department of Defense (DoD) contractor based in Huntsville, Alabama, specializes in advanced battlefield readiness software. Their solutions are designed to support fellow DoD contractors across the U.S. by facilitating seamless coordination between air and ground forces during complex combat operations.

Seeking to differentiate themselves in a competitive defense technology market, ADT turned to us for a complete rebranding initiative. After in-depth consultations and a thorough evaluation of their capabilities, we crafted a strategic rebranding plan. This included a redesigned logo, updated marketing collateral, and a fully modernized website. The new site features an intuitive Content Management System (CMS), enabling ADT’s internal team to easily manage updates and content changes, ensuring agility and responsiveness in their communications.

Roles:

Creative Director, Designer

Tasks:

• Creative leadership, design and brand creation.

• Worked with ADT stakeholders on development of website, branding and print.

• Worked with client on content and subject matter for print and website.