Client:

NASA OSAC Office - Huntsville, AL

Project Details:

Following the success of previous virtual reality projects for NASA, the OSAC team at Marshall Space Flight Center approached us to develop a new VR experience focused on the Space Launch System (SLS) and the functionality of each of its sections.



We proposed creating an immersive VR diorama using the Unity platform, designed to run on their existing Oculus Rift setup. This hands-on experience featured new game-ready 3D models of the SLS rocket and its launch platform. Users could interactively pull apart individual rocket components, explore them in 360°, and engage with detailed information.

The experience integrated existing animations and videos, while subtle touches—such as workers taking breaks on the launch pad—were included as Easter eggs. An interactive instructional introduction guided users through the experience, and an adjustable timer was implemented to manage attendee session length, maximizing trade show engagement.

This award-winning VR piece became a key asset in SLS messaging at trade shows. Building on its success, we later developed an additional section where the virtual room’s floor opens to reveal a full-scale SLS launch simulation.

Click to see interactive video reel

Roles:

Creative Director, Designer, Project Manager

Tasks:

• Creative leadership, design and brand execution.

• Managed team of animators and interactive developers.

• Managed budget and timeline.

• Lead team on concept development and storyboarding.

Awards:

2020 Addy Gold

2020 Addy Best of Show

2020 Communicator Awards of Distinction (Silver)