Client:

NASA Headquarters - Washington D.C.

Project Details:

With the launch of America’s newest rocket, the Space Launch System (SLS), NASA’s Marshall Space Flight Center recognized the need for a unified messaging brand and style guide. Previously, departments operated independently without a cohesive visual identity linking their efforts. Our team was tasked with developing a new logo and comprehensive style guide to ensure consistent branding across all SLS internal and external communications.

The logo was inspired by the SLS silhouette and symbolized the rocket’s impressive 5.5 million pounds of thrust needed to lift 154,000 pounds of payload into space. We established a bold color palette featuring black, orange, gray, and white. The style guide included sample layouts for collateral such as advertisements, folders, video graphics, and more.

The project was a success, with all SLS departments adopting the unified messaging brand. NASA received a complete branding package—including logos, style guidelines, and templates—that empowered them to create and manage consistent, professional materials moving forward.

"Toby and I have worked together on a number of projects over the past several years. I knew that whatever project he was working on for me and the team I worked with, it would be handled and done in a timely manner. Whenever we would make changes and/or edits, he would provide valuable insight to the direction and help us see the vision we were all working to create. His opinions were always valued. Toby is a talented and knowledgeable professional in the creative design industry. I would definitely recommend Toby to be a part of any design team."

Kirk Pierce, MSFC Integration and Center Strategy, Office of Strategic Analysis & Communication

Roles:

Creative Director, Designer, Project Manager

Tasks:

• Creative leadership, design and brand creation.

• Worked with OSAC team on development.

• Solely created logo and branding guide.

Awards:

Communicator Award Gold 2015

PRCA Award of Excellence 2015