Client:

Alabama Center for the Arts - Decatur, AL

Project Details:

The Alabama Center for the Arts (ACA) is a collaborative initiative between Alabama’s largest community college and the state’s most affordable public university. Its mission is to offer a comprehensive range of arts degrees and programs that prepare students for successful careers in the arts.



I was brought in to collaborate with the agency of record to provide creative direction and a fresh approach to the ACA website. The existing site was minimal and lacked the visual appeal needed to engage prospective art students. To inform our strategy, we conducted a competitive analysis of other leading art institutions, such as SCAD, to understand how they attract and inspire applicants.

Based on these insights, we developed a design concept that resonated with both students and their parents—balancing creativity with clarity. The homepage design was met with enthusiastic approval from the college, and the visual direction was extended across the remainder of the site to ensure a cohesive and compelling user experience.

Roles:

Creative Director, Designer

Tasks:

• Creative leadership, design and brand creation.

• Worked with agency team and stakeholders.

alabamacenterforthearts.org/