Client:

Tennessee Valley Hunting and Fishing Expo (TVHFE) - Guntersville, AL

Project Details:

The Tennessee Valley Hunting & Fishing Expo (TVHFE) is the premier outdoor event in North Alabama and the surrounding region. After a change in ownership, the new team inherited outdated branding and marketing materials from the previous organizers, resulting in low attendance numbers. TVHFE approached us for a complete rebrand and marketing strategy to revitalize the event.

We developed a fresh brand approach that expanded the focus beyond hunting and fishing to include the broader outdoors lifestyle. This allowed the new owners to attract a wider audience and a more diverse group of vendors. The comprehensive campaign included a new logo and brand identity, along with supporting print, web, and digital assets to effectively promote the expo.

Roles:

Creative Director, Designer

Tasks:

• Creative leadership, design and brand creation.

• Worked with TVHFE stakeholders and agency team on development of website, branding and print.

• Worked with client on content and subject matter for print and website.