Client:

PowerGrid Services - Hartselle, AL

Project Details:

PowerGrid Services is a leading utility company in the Southeast with a 35-year track record of safeguarding the electrical grid’s integrity. The client sought to rebrand as a parent company overseeing several specialized divisions, each focusing on distinct industry sectors and regional markets.



I collaborated closely with both the client and the agency team to develop a new brand stylescape that embodied this unified yet diverse approach. Building from this foundation, we created a fresh website, along with new collateral, trade show assets, and additional print materials to support the rebrand.

"I have worked with Toby for several years. He is an amazing art director that always brings my words to design. It is so easy to work with him throughout the process because he is magical when it comes to seeing his finished product. It always amazes me how he is able to take what I say and make it visual. Thanks for always providing the most amazing designs. "

Devon Bergeron, MBA

VP of Business Administration

PowerGrid

Roles:

Creative Director, Designer

Tasks:

• Creative leadership, design and brand execution.

• Worked directly with PowerGrid stakeholders and agency team members.